/* ============================================
   LIGHT HEAVY — design tokens
   ============================================ */
:root {
  --bg: #F6F1E6;
  --text: #1A1A1A;
  --red: #FF5245;
  --blue: #40ABF4;
  --gray: #D6CFC3;
  --cream: #F6F1E6;

  --font-head: "Inter", system-ui, -apple-system, sans-serif;
  --font-body: "Inter", system-ui, -apple-system, sans-serif;

  --wrap: 1200px;
  --section-pad: clamp(4.5rem, 9vw, 8rem);
  --edge-pad: clamp(1.5rem, 5vw, 3rem);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--bg);
  color: var(--text);
  font-family: var(--font-body);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

h1, h2, h3 {
  font-family: var(--font-head);
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: -0.01em;
  line-height: 1.06;
  margin: 0;
  overflow-wrap: break-word;
}

p { margin: 0; overflow-wrap: break-word; }
ul, ol { margin: 0; padding: 0; list-style: none; }
a { color: inherit; text-decoration: none; }

.wrap {
  max-width: var(--wrap);
  margin: 0 auto;
  padding-left: var(--edge-pad);
  padding-right: var(--edge-pad);
}

/* subtle paper grain overlay */
.grain {
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 999;
  opacity: 0.035;
  mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='140' height='140'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/></filter><rect width='100%25' height='100%25' filter='url(%23n)'/></svg>");
}

/* ============================================
   DECORATIVE ELEMENTS (star / sparkle / pow / hash / gloves)
   ============================================ */
.deco {
  position: absolute;
  pointer-events: none;
  user-select: none;
  z-index: 1;
  will-change: transform;
  filter: drop-shadow(0 6px 14px rgba(26, 26, 26, 0.14));
}

.deco-hero-star { top: 6%; left: 6%; width: 56px; }
.deco-hero-sparkle { top: 8%; right: 7%; width: 60px; }

.deco-problem-pow { top: 3rem; right: 4%; width: 60px; }

.deco-solution-sparkle { top: 2.5rem; left: 5%; width: 54px; }

.deco-deliverables-sparkle { top: 2rem; right: 6%; width: 50px; }

.deco-how-pow { top: 1rem; left: 8%; width: 72px; }

.deco-pricing-hash { top: 2rem; right: 5%; width: 58px; }

.deco-brand-gloves { bottom: -1rem; right: 4%; width: 200px; }
.deco-brand-star { top: 3rem; left: 6%; width: 54px; }

.deco-audience-hash { top: 2rem; left: 6%; width: 56px; }
.deco-audience-sparkle { bottom: 2rem; right: 7%; width: 58px; }

.deco-final-star { top: 2.5rem; left: 7%; width: 56px; }
.deco-final-pow { bottom: 2rem; right: 7%; width: 64px; }

/* ============================================
   SHARED SECTION RHYTHM — everything centered
   ============================================ */
.section {
  position: relative;
  padding: var(--section-pad) 0;
  border-bottom: 1px solid var(--gray);
  text-align: center;
}

.section .wrap { position: relative; z-index: 1; }

.kicker {
  font-weight: 700;
  font-size: 0.85rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--red);
  margin: 0 auto 1.25rem;
}

.kicker-inverse { color: var(--red); }

.section-title {
  font-size: clamp(2rem, 4.6vw, 3.4rem);
  max-width: 22ch;
  margin: 0 auto 1.75rem;
}

.section-title.inverse { color: var(--cream); }

.lead-statement {
  font-size: clamp(1.15rem, 2vw, 1.5rem);
  font-weight: 500;
  max-width: 46ch;
  margin: 0 auto;
  color: var(--text);
}

/* ============================================
   HERO
   ============================================ */
.hero {
  position: relative;
  padding: clamp(3.5rem, 8vw, 6rem) 0 clamp(4rem, 8vw, 6rem);
  border-bottom: 1px solid var(--gray);
  text-align: center;
}

.hero .wrap { position: relative; z-index: 1; }

.hero-logo {
  display: block;
  width: 350px;
  height: 350px;
  max-width: 100%;
  object-fit: contain;
  margin: 0 auto 1.5rem;
}

.hero-rule {
  max-width: 720px;
  border-top: 3px solid var(--text);
  margin: 1.75rem auto;
}

.hero-rule + .hero-headline + .hero-sub + .hero-ctas + .hero-rule { border-top-width: 1px; }

.hero-headline {
  font-size: clamp(2.6rem, 9vw, 7rem);
  margin: 2rem auto 1.75rem;
}

.hero-sub {
  font-family: var(--font-body);
  font-size: clamp(1.1rem, 2vw, 1.4rem);
  font-weight: 500;
  max-width: 42ch;
  margin: 0 auto 2.5rem;
}

.hero-ctas {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 2rem;
  flex-wrap: wrap;
  margin-bottom: 1rem;
}

/* ============================================
   BUTTONS
   ============================================ */
.btn {
  display: inline-block;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 0.95rem;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  padding: 1rem 2.1rem;
  border: 3px solid var(--text);
  transition: background 0.15s ease, color 0.15s ease, border-color 0.15s ease;
}

.btn-primary {
  background: var(--red);
  color: var(--cream);
  border-color: var(--text);
}

.btn-primary:hover {
  background: var(--text);
  border-color: var(--text);
}

.btn-link {
  background: var(--blue);
  color: var(--cream);
  border-color: var(--text);
}

.btn-link:hover {
  background: var(--text);
  color: var(--cream);
  border-color: var(--text);
}

.btn-final {
  background: var(--cream);
  color: var(--text);
  border-color: var(--text);
}

.btn-final:hover {
  background: var(--blue);
  color: var(--cream);
  border-color: var(--blue);
}

.btn-black {
  background: var(--cream);
  color: var(--text);
  border-color: var(--text);
}

.btn-black:hover {
  background: var(--text);
  color: var(--cream);
  border-color: var(--text);
}

.btn-red {
  background: var(--cream);
  color: var(--text);
  border-color: var(--text);
}

.btn-red:hover {
  background: var(--red);
  color: var(--cream);
  border-color: var(--text);
}


/* ============================================
   2. PROBLEM — red panel
   ============================================ */
.problem {
  background: var(--red);
  border-bottom: none;
  color: var(--cream);
}

.problem .kicker { color: var(--cream); }
.problem .section-title { color: var(--cream); }

.x-list {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1rem 3rem;
  max-width: 44rem;
  margin: 0 auto;
  text-align: left;
}

.x-list li {
  display: flex;
  align-items: baseline;
  gap: 0.85rem;
  font-size: 1.1rem;
  font-weight: 500;
  padding: 1rem 0;
  border-top: 1px solid var(--gray);
}

.problem .x-list li { border-top-color: rgba(246, 241, 230, 0.35); }

.x-mark {
  color: var(--red);
  font-weight: 800;
  font-size: 1.1rem;
}

.problem .x-mark { color: var(--text); }

/* ============================================
   3. SOLUTION
   ============================================ */
.solution .section-title { max-width: 20ch; }

/* ============================================
   4. WHAT YOU GET — blue panel
   ============================================ */
.deliverables {
  background: var(--blue);
  border-bottom: none;
  color: var(--cream);
}

.deliverables .kicker { color: var(--cream); }
.deliverables .section-title { color: var(--cream); }

.deliverables-grid {
  max-width: 36rem;
  margin: 0 auto;
}

.deliverables-head .section-title { max-width: 20ch; }

.deliverables-list {
  text-align: left;
  margin-top: 1rem;
}

.deliverables-list li {
  display: flex;
  align-items: baseline;
  gap: 1.25rem;
  font-size: 1.15rem;
  font-weight: 600;
  padding: 1.15rem 0;
  border-top: 1px solid var(--gray);
}

.deliverables-list li:last-child { border-bottom: 1px solid var(--gray); }

.deliverables .deliverables-list li,
.deliverables .deliverables-list li:last-child {
  border-color: rgba(246, 241, 230, 0.35);
}

.d-num {
  font-family: var(--font-head);
  color: var(--blue);
  font-size: 1.1rem;
  min-width: 2.5ch;
}

.deliverables .d-num { color: var(--cream); }

.deliverables-note {
  text-align: center;
  font-size: 1rem;
  font-weight: 600;
  margin-top: 1.5rem;
  color: var(--cream);
}


/* ============================================
   5. HOW IT WORKS
   ============================================ */
.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(2rem, 4vw, 3rem);
  max-width: 56rem;
  margin: 3rem auto 3.5rem;
}

.step {
  border-top: 1px solid var(--gray);
  padding-top: 1.5rem;
}

.step-num {
  display: block;
  font-family: var(--font-head);
  font-size: 2.75rem;
  font-weight: 700;
  color: var(--red);
  margin-bottom: 0.75rem;
}

.step h3 {
  font-family: var(--font-body);
  text-transform: none;
  font-weight: 700;
  font-size: 1.25rem;
  letter-spacing: 0;
  line-height: 1.3;
}

.step-caption {
  margin-top: 0.6rem;
  font-weight: 600;
  color: var(--blue);
  font-size: 0.95rem;
  text-transform: uppercase;
  letter-spacing: 0.03em;
}

.stamp-line {
  font-family: var(--font-head);
  font-style: italic;
  font-size: clamp(1.3rem, 2.6vw, 1.9rem);
  text-transform: uppercase;
  border-top: 1px solid var(--gray);
  padding-top: 2rem;
  max-width: 44rem;
  margin: 0 auto;
}

/* ============================================
   6. SERVICE & PRICING
   ============================================ */
.pricing-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
  max-width: 76rem;
  margin: 3rem auto 0;
  text-align: left;
}

.price-card {
  display: flex;
  flex-direction: column;
  border: 3px solid var(--text);
  border-radius: 14px;
  padding: 2.5rem 2.25rem;
  background: var(--cream);
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}

.price-card:hover {
  transform: translateY(-6px);
  box-shadow: 0 14px 28px rgba(26, 26, 26, 0.14);
}

.price-card-title {
  font-size: 1.6rem;
  margin-bottom: 0.5rem;
}

.price-card-price {
  font-family: var(--font-head);
  font-weight: 800;
  font-size: 2.4rem;
  letter-spacing: -0.01em;
  margin-bottom: 1rem;
}

.price-card-price span {
  font-family: var(--font-body);
  font-weight: 500;
  font-size: 1rem;
  color: var(--text);
  opacity: 0.7;
}

.price-card-desc {
  font-size: 1rem;
  font-weight: 500;
  opacity: 0.85;
  margin-bottom: 1.75rem;
}

.price-card-features {
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
  margin-bottom: 2.25rem;
}

.price-card-features li {
  position: relative;
  padding-left: 1.5rem;
  font-size: 0.98rem;
  font-weight: 500;
}

.price-card-features li::before {
  content: "\2713";
  position: absolute;
  left: 0;
  font-weight: 800;
}

.price-card-btn { margin-top: auto; align-self: flex-start; }

.price-card--light .price-card-title,
.price-card--light .price-card-price {
  color: var(--blue);
}

.price-card--heavy .price-card-title,
.price-card--heavy .price-card-price {
  color: var(--red);
}

.price-card--light .btn {
  background: var(--blue);
  color: var(--cream);
  border-color: var(--text);
}

.price-card--heavy .btn {
  background: var(--red);
  color: var(--cream);
  border-color: var(--text);
}

.price-card--light .btn:hover,
.price-card--heavy .btn:hover {
  background: var(--text);
  color: var(--cream);
  border-color: var(--text);
}

.pricing-callout {
  max-width: 44rem;
  margin: 4rem auto 0;
  padding: 2.5rem 2rem;
  border: 2px solid var(--gray);
  border-radius: 14px;
  text-align: center;
}

.pricing-callout-title {
  font-size: clamp(1.4rem, 3vw, 1.8rem);
  margin-bottom: 0.75rem;
}

.pricing-callout-body {
  font-size: 1rem;
  font-weight: 500;
  max-width: 38rem;
  margin: 0 auto 1.5rem;
}

.pricing-faq {
  max-width: 44rem;
  margin: 4rem auto 0;
  text-align: left;
  border-top: 1px solid var(--gray);
}

.faq-item { border-bottom: 1px solid var(--gray); }

.faq-question {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  width: 100%;
  background: none;
  border: none;
  cursor: pointer;
  padding: 1.35rem 0;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 1.05rem;
  color: var(--text);
  text-align: left;
  transition: color 0.15s ease;
}

.faq-question:hover { color: var(--red); }

.faq-icon {
  position: relative;
  flex-shrink: 0;
  width: 18px;
  height: 18px;
}

.faq-icon::before,
.faq-icon::after {
  content: "";
  position: absolute;
  background: currentColor;
  transition: transform 0.25s ease, opacity 0.25s ease;
}

.faq-icon::before {
  top: 50%;
  left: 0;
  width: 100%;
  height: 2px;
  transform: translateY(-50%);
}

.faq-icon::after {
  left: 50%;
  top: 0;
  width: 2px;
  height: 100%;
  transform: translateX(-50%);
}

.faq-item.open .faq-icon::after { transform: translateX(-50%) rotate(90deg); opacity: 0; }

.faq-answer {
  display: grid;
  grid-template-rows: 0fr;
  transition: grid-template-rows 0.3s ease;
}

.faq-answer-inner { overflow: hidden; }

.faq-answer-inner p {
  padding-bottom: 1.35rem;
  font-size: 1rem;
  font-weight: 500;
  opacity: 0.85;
  max-width: 40rem;
}

.faq-item.open .faq-answer { grid-template-rows: 1fr; }

/* ============================================
   7. BRAND PERSONALITY (inverted panel)
   ============================================ */
.brand-personality {
  background: var(--text);
  border-bottom: none;
}

.inverse-body { color: var(--gray); }

/* ============================================
   7. WHO IT'S FOR
   ============================================ */
.tag-list {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 0.9rem;
  margin-top: 2.5rem;
}

.tag {
  border: 3px solid var(--text);
  padding: 0.7rem 1.25rem;
  font-weight: 700;
  font-size: 0.9rem;
  text-transform: uppercase;
  letter-spacing: 0.03em;
}

.tag:nth-child(3n+1) { border-color: var(--red); }
.tag:nth-child(3n+2) { border-color: var(--blue); }

/* ============================================
   8. FINAL CTA
   ============================================ */
.final-cta {
  background: var(--red);
  border-bottom: none;
  text-align: center;
  padding: clamp(5rem, 10vw, 8rem) 0;
}

.final-headline {
  font-family: var(--font-head);
  text-transform: uppercase;
  color: var(--cream);
  font-size: clamp(2.5rem, 7vw, 5rem);
  margin-bottom: 2.5rem;
  line-height: 1.02;
}
.final-cta .kicker { color: var(--cream); }
/* ============================================
   FOOTER
   ============================================ */
.site-footer { padding: 2.5rem 0; }

.footer-inner {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 0.75rem;
  text-align: center;
}

.footer-logo-img {
  display: block;
  width: 150px;
  height: auto;
}

.footer-copy {
  font-size: 0.85rem;
  color: #6b6459;
}

/* ============================================
   RESPONSIVE
   ============================================ */
@media (max-width: 860px) {
  .x-list { grid-template-columns: 1fr; }

  .steps { grid-template-columns: 1fr; }

  .deco-brand-gloves { width: 138px; }

  .pricing-cards { grid-template-columns: 1fr; max-width: 30rem; }
}

@media (max-width: 640px) {
  .deco { display: none; }
}

@media (max-width: 480px) {
  .hero-ctas { gap: 1.25rem; }
  .hero-logo { width: 240px; height: 240px; }

  .price-card { padding: 2rem 1.75rem; }
  .pricing-callout { padding: 2rem 1.5rem; }
}

@media (prefers-reduced-motion: reduce) {
  .deco { transform: none !important; }
  .faq-answer, .faq-icon::before, .faq-icon::after { transition: none !important; }
}